How restaurants can improve profits with correct temperature control

When it comes to restaurants and cafes, there are many factors that determine just how successful they will be. Having delicious food, great customer service and a pleasant atmosphere are certainly important, but those factors aren’t necessarily evident for potential first-time customers. As the number of options increases people are becoming more and more reliant on rankings and statistics when making their lunch and dinner choices.

When people first walk up to a restaurant, apart from the initial aesthetic look, there are typically two things they look at to make their decision about whether or not to ask for a table – the menu and the health inspector rating. While testo can’t provide expert advice on appetisers and entrees, testo’s line of HACCP-certified digital thermometers and temperature data loggers can play a key role in earning top marks from health inspectors.


Why the grades matter

It should come as no surprise that diners expect their preferred restaurants to maintain optimal procedures for food safety, cleanliness and hygiene. In many cases, a customer’s perception about the cleanliness of a dining establishment is through their own experiences and word of mouth. That is starting to change however, due to increased savviness of your average customer as well as greater transparency in health and safety inspections.

Initiatives around the world and in the UK are putting restaurant and cafe grades out front for increased consumer visibility. Restaurants are encouraged restaurants to prominently display the results of their health and food safety inspections. While this is not obligatory in the UK it is compulsory in some areas, for instance in Wales any Business that gets a new rating after November 2013, must by law display a sticker showing their rating in a prominent place in “all entrances to the premises”.


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Proper temperature controls are essential for restaurants looking to improve safety scores


By openly posting results, it is widely considered that restaurants and cafes with high grades are perceived as more reliable and will likely therefore see an increase in their number of customers. The UK Food Standards Agency for instance, states on its website: “Putting a hygiene rating on show is a good advertisement for businesses that meet the requirements of food hygiene law. A good food hygiene rating is good for business.”

Another major example is a study conducted on restaurants in Los Angeles, which provided some compelling evidence to support this claim. Professor Phillip Leslie, an economist at Stanford University, examined the relationship between revenue and health inspection grades – which must be publicly displayed – in Los Angeles restaurants.

The findings, as reported by The Economist, showed that the displayed grades certainly affected where diners chose to order their meals – restaurants with a C grade saw a 1 per cent decrease in revenue, while those with a B and A saw increases of 0.7 and 5.7 per cent, respectively. The 5 per cent jump in revenue increases between B-rated and A-rated restaurants shows that scores do carry weight with consumers. This is therefore proving to have a real impact on the financial success of different eateries.


How can restaurants increase their scores?

Overall cleanliness and safe food handling and storage procedures are vital areas of focus for any restaurant. Common issues within restaurants include:

  • A lack of adequate cover for stored food.
  • Hand-washing areas that are not up to standards.
  • Issues with pests.
  • Unclean food equipment and preparing locations.
  • Ensuring that food is kept at proper temperatures.


How can testo help?

Proper temperature management is hugely important for all businesses in the food industry. Careful monitoring of temperatures in many areas around the kitchen, cool rooms and fridges is absolutely essential for food safety. Temperature control systems like the testo’s Saveris 2 WiFi data loggers can make those tasks stress-free for any establishment.


This video explains the advantages of using a temperature monitoring system such as Saveris 2


The testo Saveris 2 system allows for careful monitoring of temperatures by connecting data loggers through a secure cloud storage system. For added convenience, this data can be accessed from anywhere in the world from a PC, tablet or smartphone.


Like some more info?

If you’d like some more information on testo temperature monitoring solutions or you’ve got a potential requirement you’d like to discuss, please feel free to reach out to us. You can either send us a message, leave a comment, visit our website or give us a call on 01420 544433 and we’ll be more than happy to help.

About Testo Limited

We offer an extensive range of instruments for many parameters and applications including; Temperature, Humidity, Velocity, Gas analysis, RPM, Pressure, Light, pH, Sound. testo instruments are widely used in the following sectors: HVAC-R: heating, ventilation, air conditioning and refrigeration. Process Industry: manufacturing industries, service companies and utilities. Food Sector: including food manufacture, transport, storage, distribution and retail. Thermal Imaging: for building surveys, maintenance, electrical inspections and production monitoring.

Posted on August 16, 2016, in Data Loggers, Environmental, Facilities Maintenance, Facilities management, FM, Food, Food Hygiene, food safety, HACCP, Health and Safety, Latest News, News, Online, Refrigeration, Safety, temperature, Thermometer and tagged , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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